Why Data Quality Is So Important
Dirty data is bad for business. It's also bad for your bottom line. There are a number of ways that data quality can actually hurt your business. Here are a few of them:
- Unnecessary CRM and marketing automation upgrades. Hey, Marketo and Salesforce don't mind charging you for records you'll never use, but it's just not necessary. Inlistio will tell you who's moved on from the job they had when you last saw them and give you their new contact info.
- Wasting your sales reps' time. Nothing is more frustrating for a sales rep than a wrong phone number or a bounced email address. They were ready to pitch and then *poof* the inspiration is gone. Don't let your reps work with bad data. Give them fresh, current lists and CRM records.
- Email domain reputation. When you send to bad emails, your domain reputation hurts. Even at low volumes, if your sales team or marketing automation software keeps sending to old email addresses that bounce, it will impact your entire organization's ability to reach someone's inbox. Keep your CRM records fresh!
Inlistio is built to automatically clean your lists by tracking job changes and alerting you with both the job change and the new email address. Pricing is designed to be accessible for small and large businesses.
There's no better time to start cleaning your CRM with high quality data than right now. Improve your data quality now.